Foreign Marketing
According to the Beef Act, foreign marketing means application of checkoff-funded promotion, research, consumer information and industry information programs in international markets, with the purpose of developing, maintaining and increasing worldwide acceptance and sales of U.S. beef and beef products. This includes country-specific programs aimed at expanding market penetration, gaining new market access, addressing global consumer issues and building trust in the image of the U.S. beef industry.
Beef Challenge in Japan
Thanks to checkoff funding, USMEF recently was able to work with the All Japan Chefs Association (AJCA) to conduct a U.S. beef chef contest – “The 1st American Beef Culinary Challenge Cup” – at the New Otani Hotel in Tokyo. Ten teams of two chefs from leading hotels in the Kanto area participated in the contest, creating original U.S. beef dishes using high choice tenderloin and choice brisket. For more details, go to: U.S. beef in Japan.
Beef Exports Continue Growth
Through the first eight months of 2008, beef exports are up 32 percent by volume, to 1.44 billion pounds, and up 41 percent in value, at nearly $1.7 billion, compared to the same period a year ago. To learn more about how your beef checkoff supported this growth, go to Continued Strength for Meat Exports.
For additional information:
www.usmef.org offers reports on the activities of the U.S. Meat Export Federation, including many beef checkoff programs managed by the organization, and offers extensive information about international meat trade.
Funded by the Beef Checkoff.