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Consumer Information

Consumer Information

According to the Beef Act, consumer information means nutritional data and other information that will assist consumers and others in making evaluations and decisions regarding the purchase, preparation and use of beef and beef products. This includes checkoff programs such as consumer public relations about beef and the cattle industry, from pasture to plate; communications with nutrition influencers about the nutrient qualities and profile of beef; and youth education and information about the role of beef as part of a healthy diet.

Feeling Good About Beef

A checkoff-funded consumer survey indicates that consumers are changing their shopping behaviors and, in some cases, eliminating naturally nutrient-rich proteins in the process. Even in today's challenging economic times, it's important that consumers know the benefits of choosing nutrient-rich foods like lean beef for the value it brings their bodies and their bank accounts! To spread the word, the checkoff recently distributed an electronic press kit to food communications and nutrition media. “Feel Good About Loving Beef,” is an information hub that provides quick access to a press release detailing key findings from the survey, plus downloadable consumer shopping resources, budget-friendly beef recipes, beef images, and a link to www.BeefItsWhatsForDinner.com.

Protein Webinar

In conjunction with the Florida Beef Council, the national beef checkoff recently sponsored a webinar titled “The Power of Protein in Optimal Health” for the Florida Dietetic Association board and its members. The webinar educated participants about the Power of Protein through presentations by three leading protein researchers who are members of the checkoff-funded Protein Think Tank.

For additional information, check out these sites:

The beef production story is told through www.beeffrompasturetoplate.org, a site which offers information, photos, graphics, facts and figures, personal accounts and other resources that combine to tell the story of how beef gets from producers pastures to consumers’ plates.

Professionals in foodservice, retail and manufacturing industries can go to www.beefinnovationsgroup.com to find beef product ideas and tools to make new products successful in the market.

Consumers can go to www.BeefItsWhatsforDinner.com for beef tips, facts, nutrition information, recipes, contests, cookbook ordering information and the “Beef So Simple” newsletter.

Consumers looking for nutrition and dietary information about beef can go to www.beefnutrition.org to order or download materials and research information, or find a schedule of nutrition events and seminars.

Bovine Spongiform Encephalopathy (BSE) is a misunderstood but potentially serious animal disease. For the most accurate information, turn to www.bseinfo.org, an informational site housing current information regarding for consumers, producers and beef industry representatives.

A Web site with simple, creative resources for new and exciting ways to not only enjoy meals as a family, but also engage in some good, old-fashioned fun together! We hope you find it useful and encourage you to come back often for fresh ideas can be found at www.family-mealtimes.org.

Bilingual consumers can turn to www.lacarnesderes.com, a consumer site in Spanish and English, for quick-and-easy beef recipes, nutrition information, and beef shopping, storage and cooking guides.

Addressing beef nutrition with a focus on the classroom, www.teachfree.com offer materials to order or download; serves as a resource for teachers with a large selection of free posters, brochures, and teaching kits about beef and human nutrition.



® Copyright 2009 Cattlemen's Beef Board. Beeg Checkoff LogoFunded by the Beef Checkoff.