The purpose of EVALUATION is to oversee the effective measurement of industry-funded Beef Checkoff Programs – to see that they are accomplishing their stated objectives, as well as achieving the outcomes and goals of the beef industry’s Long Range Plan.  The stated purpose of the Joint Evaluation Advisory Committee for the Beef Checkoff Program is as follows:   ·         To measure the results of Authorization Requests (ARs) and programs approved by the Beef Promotion Operating Committee.   ·         To provide producers a “compass check” on programs in process.   ·         To integrate program results into the planning process (operating plan) for the coming fiscal year.